Double Diamond Bitter, a beloved beer from the past, is making a comeback in pubs across Britain. Known for its iconic red logo featuring two large Ds, Double Diamond was once a popular choice for beer drinkers. Its catchy TV slogans like “Double Diamond works wonders” and “You’re only here for the beer” made it a well-known brand in the 1950s, when it was the best-selling bottled beer in the country.
During the 60s and 70s, Double Diamond continued to thrive as one of the top draught keg bitters, but faced tough competition in the 80s from the rising popularity of lager and other beer brands. However, Allsopp’s, the original brewer of Double Diamond since 1876 at its Staffordshire brewery, has exciting news for fans of the classic beer – it’s back!
After months of research and recipe trials, Allsopp’s has relaunched Double Diamond as a 3.8% pale ale. Described as a delicious and easy-drinking sessionable draft beer, the new Double Diamond is set to grace the taps of your favorite pubs very soon. The brewery promises that the beer still “works wonders,” staying true to its original charm and flavor.
The revival of Double Diamond Bitter is a nostalgic trip down memory lane for many beer enthusiasts who fondly remember the iconic brand from years past. As the beer makes its return to the market, it offers a taste of history and tradition for both long-time fans and new drinkers looking to experience a classic British brew.
In a time when craft beers and trendy brews dominate the market, the comeback of Double Diamond Bitter serves as a reminder of the enduring appeal of traditional beers with a rich heritage. With its distinct red logo and memorable slogans, Double Diamond holds a special place in the hearts of those who appreciate a good pint with a side of nostalgia.
So, keep an eye out for Double Diamond Bitter at your local pub and raise a glass to the return of this Staffordshire icon. Whether you’re a seasoned beer connoisseur or just looking to try something new, Double Diamond’s revival is sure to add a touch of nostalgia and flavor to your drinking experience. Cheers to the past and the present, as Double Diamond Bitter makes its triumphant comeback to the world of British beer.
