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Jake Edwards, the CEO of Huddersfield Town, is feeling positive about the upcoming season in League One. He believes that there is a different atmosphere surrounding the club compared to last season, and he is optimistic about their chances of promotion back to the Championship. The Terriers will kick off their third-tier campaign against Peterborough United this weekend, marking their first season in League One in over a decade.

After the disappointment of relegation last season, Edwards and the club staff have been working hard to learn from their mistakes and make improvements. They have focused on building a strong recruitment department, investing in medical and high-performance staff, and addressing the issues that led to their relegation. Edwards emphasized the importance of early planning and preparation to avoid similar failures in the future.

Despite the challenges ahead, Edwards is encouraged by the continued support of the fans. Season-ticket sales are higher than at the same point last year, showing that the supporters are still committed to the club despite the relegation. He urged the fans to stick with the team through the ups and downs of the season and emphasized the importance of unity and togetherness.

Looking back at the club’s history, Edwards acknowledged that it took Huddersfield Town several seasons to bounce back from previous relegations. However, he remains confident that with the support of the fans and the hard work of the staff, the club can achieve its goals and return to the Championship in the near future. He encouraged the fans to enjoy the journey and stay positive throughout the challenges that lie ahead.

As the new season kicks off, Edwards is excited about the possibilities that lie ahead for Huddersfield Town. He believes that by learning from past mistakes, staying united as a team and with the support of the fans, the club can achieve great things in League One and beyond. The CEO’s optimism and determination are setting the tone for an exciting season ahead for the Terriers.